• Build and maintain dashboards and reports in Sigma Computing to track key business metrics including marketing performance, customer acquisition, and operational KPIs • Write SQL queries to extract, analyze, and transform data from Snowflake to support ad-hoc analysis and recurring reporting needs • Support marketing analytics by analyzing campaign performance across paid channels (Google Ads, Facebook Ads, Bing Ads) and organic acquisition sources • Conduct cohort analysis and customer segmentation to understand lifetime value, retention patterns, and payback periods • Assist with monthly and quarterly business reporting, ensuring data accuracy and timely delivery • Collaborate with cross-functional teams to understand their data needs and translate business questions into analytical frameworks • Perform data quality checks and flag discrepancies to ensure reporting accuracy • Document analytical processes, data definitions, and report logic • Present findings and insights to stakeholders in clear, actionable formats • Support the analytics team on larger projects including attribution modeling and customer analytics initiatives