• Define and communicate Sirona’s product story. Build clear, differentiated messaging and positioning that captures the value of cloud-native, unified radiology workflow • Launch new products and capabilities. Lead go-to-market (GTM) strategy, including launch plans, messaging frameworks, sales enablement, and competitive differentiation of new products, packages, features and updates • Collaborate with Product Development. Partner with cross-functional teams to translate product strategy and customer feedback into narratives that drive market adoption • Enable the field. Equip Sales and Customer Success with tools, collateral, and training to communicate Sirona’s value proposition across diverse stakeholders (radiologists, imaging admins, CIOs, and CMIOs) • Champion the customer. Serve as the internal voice of the radiologist and imaging IT community, ensuring market needs are represented in our roadmap and messaging • Drive market intelligence. Monitor competitors, emerging technologies, and healthcare policy trends to inform product and marketing strategy • Elevate the category. Help redefine what “radiology workflow” means in a cloud-first world, and articulate how Sirona’s unified platform untethers radiology from legacy infrastructure