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Role Description

We are seeking a skilled Marketing Strategist with proven experience in the dental industry. This dual-role position requires a creative storyteller and analytical thinker who can craft compelling email campaigns while developing and optimizing Facebook ad strategies. The ideal candidate will understand the nuances of dental lead acquisition and will thrive in a fast-paced, collaborative environment.

• Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, focusing on driving measurable conversions.
• Collaborate with the graphics team to ensure emails are visually appealing and on-brand.
• Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources.
• Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data.
• Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals.
• Develop ad copy and creative concepts.
• Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement.
• Conduct A/B testing and optimize ad performance across audiences and creatives.
• Provide reporting and insights to the Director of Marketing on campaign effectiveness.
• Collaborate with cross-functional teams to align campaigns with overall marketing strategy.
• Stay current on dental industry trends and patient behavior insights.
• Document processes and contribute to scalable marketing systems.
• Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing.

Qualifications

• 2+ years of dental industry experience (REQUIRED)
• 1+ years of experience in email marketing and Facebook ad strategy
• Strong copywriting skills with ability to adapt tone
• Proficiency in HubSpot or similar CRM platforms
• Analytical mindset with ability to interpret campaign data
• Exceptional communicator (verbal and written)
• Excellent customer service
• Ability to effectively manage resources
• Driven to deliver results
• Highly organized
• Collaborative relationship builder
• Possess strong attention to detail

Requirements

• Direct experience in marketing in the dental industry
• Track record of driving measurable conversion campaigns
• Familiarity with HIPAA compliance in marketing communications
• Experience managing budgets and scaling paid social campaigns
• Strong collaboration skills with cross-functional teams

Benefits

• Health/Dental/Vision Insurance
• Paid Time Off
• Sick Time
• Life Insurance
• Short and Long Term Disability
• 401k with match
• Remote position with the ability to work anywhere
• Work a 9/80 schedule - This means you have every other Friday off!
• Monthly Performance Bonus opportunity

Company Description

FULL TIME, SALARIED

$55K-70k per year