FICO
FICO is an analytics company helping businesses make better decisions that drive higher levels of growth and success.
Senior Product Marketing Manager – Platform, Enterprise
Location
United States
Posted
2 days ago
Salary
$110K - $173K / year
Bachelor DegreeEnglish
Job Description
• Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
• Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
• Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
• Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns.
• Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences.
• Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
• Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
• Develop repeatable frameworks that scale knowledge across global teams.
• Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
• Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.
Job Requirements
- Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
- BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus.
- Intellectually curious: motivated to dive deep into complex topics and make them accessible.
- Storyteller and communicator: exceptional writing, visual, and verbal communication skills.
- Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies.
- Collaborative learner: eager to grow alongside senior marketers and technical experts.
- Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders.
- Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.).
- Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.
Benefits
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
