• Own and optimize HubSpot, Chili Piper, n8n, Hapily, and related tools • Manage integrations between HubSpot, Salesforce, and other platforms • Ensure data integrity, routing accuracy, and system reliability • Evaluate and implement new tools when necessary • Build advanced HubSpot workflows for lead management and nurturing • Develop and maintain automated lead routing and triaging • Design scalable systems for campaign tracking and multi-touch attribution • Leverage AI platforms (OpenAI, Claude, Clay, n8n) to improve efficiency and reduce manual work • Partner closely with Revenue Operations on CRM structure and reporting • Maintain clean pipeline hygiene and clear lead lifecycle definitions • Support sales with campaign visibility and lead performance reporting • Improve attribution tracking across channels and campaigns • Increase MQL quality (care about Opportunities -SQLs - created the most) and increase conversion from MQL → SQL • Own marketing attribution and funnel performance reporting • Monitor lead sources, conversion rates, and intent signals • Build dashboards for marketing and executive leadership • Identify operational bottlenecks and implement scalable fixes