• Own marketing performance reporting across the funnel, delivering clear visibility into pipeline, revenue, conversion rates, and ROI • Serve as the primary owner of RevSure reporting, ensuring accuracy, consistency, and actionable insights for executive and go-to-market stakeholders • Build and maintain dashboards and visualizations in Tableau to translate complex datasets into compelling, decision-driving insights • Develop and manage Salesforce reporting to support lead management, pipeline tracking, and sales alignment • Oversee marketing attribution and measurement through Marketo Measure, ensuring accurate campaign performance and multi-touch attribution analysis • Partner with Marketing, Sales, and Revenue Operations to analyze funnel performance, identify trends, and recommend optimization opportunities • Proactively identify data gaps, reporting inconsistencies, and process improvements to strengthen data integrity and reporting reliability