• Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem. • Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline. • Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy. • Design compelling loyalty mechanics that drive frequency, retention, and LTV. • Lead development of merchant-funded offers, rewards, and gamified engagement features. • Drive personalization and discovery strategies within Sezzle’s app and marketplace. • Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions. • Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts. • Identify new revenue streams that increase merchant ROI and Sezzle ARPU. • Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap. • Translate business objectives into prioritized product requirements. • Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI. • Build and lead a high-performing team across strategy, partnerships, and operations. • Establish scalable processes for merchant onboarding, campaign management, and performance reporting. • Drive continuous experimentation and optimization.