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Role Description

The Director of Sales – East is a high impact commercial leader responsible for driving the success of the Eco-Products and Vegware brands by executing our two-brand strategy and achieving aggressive sales and profitability goals.

• Serve as a critical member of the sales leadership team, driving market strategy and ensuring the organization prioritizes high impact initiatives that accelerate sales growth, waste diversion success, and profitability.
• Leverage existing industry relationships to create immediate opportunities for strategic wins, new partnerships, and share gain conversions.
• Identify and pursue high value opportunities with a persistent, solutions oriented approach that consistently moves customers toward “yes.”
• Lead, coach, and inspire a high performing team of Regional Sales Managers and Product & Zero Waste Specialists.
• Create a culture of accountability, urgency, and customer focused execution.
• Provide clear direction on sales strategy, broker engagement, customer prioritization, and team development.
• Strengthen relationships with broker partners and drive consistent execution aligned with company goals.
• Collaborate with the Vegware Director of Sales to ensure clear, unified broker communication under the two-brand strategy.
• Ensure Broker OSPs are implemented, reviewed, measured, and reported with discipline and transparency.
• Bring high-level relationships with strategic customers, distributor leadership, foodservice management companies, and GPOs.
• Partner with RSMs to identify share gain opportunities, navigate compliance and bidding requirements, and execute conversion strategies at key distribution points.
• Monitor and report market conditions, competitive intelligence, pricing pressures, customer feedback, and emerging opportunities.
• Work closely with Marketing to ensure the complete value proposition—including sustainability initiatives, product solutions, and services—is consistently communicated to operators and partners.
• Partner with Pricing Management on margin improvement strategies, competitive pricing approaches, and localized pricing initiatives.
• Motivate and challenge the sales team with the tools, coaching, and data needed to overcome obstacles and capture new business.
• Uphold high-performance standards aligned with sales incentive goals, brand strategy, and organizational expectations.

Qualifications

• Minimum 5 years of sales management or broker management experience in the foodservice industry; 10+ years of total sales experience is strongly preferred.
• Demonstrated leadership success managing, developing, and motivating sales teams to exceed goals.
• Strong existing industry relationships with customers, distributors, brokers, or channel partners that can drive immediate business impact.
• Proven track record in high-growth, results-driven sales environments.
• Excellent interpersonal, negotiation, presentation, and communication skills.
• Experience working with data analyst to develop effective sales strategies.
• Strong alignment with sustainability in both professional and personal values.
• Bachelor’s degree preferred.

Requirements

• This is a full-time remote, exempt position with required travel.
• A reasonable estimate of the current range is $150,000 - $210,000 + bonus + benefits.
• Individual pay is determined by job-related skills, experience, and relevant education or training.

Benefits

• 401(k) plan with company match
• Comprehensive medical, dental, and vision insurance
• Flexible spending and health savings accounts
• Paid vacation and sick days
• Paid parental leave
• Paid holidays and wellness program