• Lead the strategy and execution of partner marketing programs to support the growth and activation of strategic channel partners • Plan and manage marketing campaigns, events, and initiatives to drive partner engagement and pipeline growth • Develop enablement materials, co-branded content, and communication assets to empower partners to effectively promote Lytx solutions • Serve as the key marketing liaison to select partners, ensuring alignment on goals, messaging, and execution timelines • Collaborate with product marketing on messaging and launch plans tailored for the partner ecosystem • Drive partner participation in industry events, webinars, and joint go-to-market campaigns • Track performance against KPIs and make recommendations to optimize marketing efforts • Support incentive programs and tools to increase partner sales effectiveness and solution delivery • Coordinate with internal stakeholders including Sales, Enablement, and Operations to align on partner strategy and deliverables • Identify new opportunities to scale partner marketing programs and drive innovation in the channel