2U
The company behind edX. We connect +81M learners to world-class, free-to-degree online education.
Senior Manager, Conversion Experimentation – CRO
Location
United States
Posted
34 days ago
Salary
$159.8K - $184.4K / year
Bachelor Degree3 yrs expEnglishTableau
Job Description
• Own the 'Always-On' experimentation roadmap for the Degree and Executive Education portfolio.
• Serve as the primary CRO partner to the Paid Media team.
• Analyze traffic performance by channel to identify underperforming segments.
• Translate quantitative and qualitative insights into robust, testable hypotheses.
• Establish clear success criteria for high-value tests.
• Present weekly & monthly performance updates to Marketing and Product leadership.
Job Requirements
- 3+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth Marketing.
- Proven experience optimizing landing pages for paid traffic (SEM, Paid Social).
- Familiarity with enterprise experimentation platforms (Optimizely, VWO, Adobe Target).
- Strong ability to analyze data in tools like GA4 and Tableau.
- Excellent written briefing skills for creative and technical teams.
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
