• Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed. • Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science. • Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments. • Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration. • Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).