In this role, you will be the first point of contact for prospective clients, researching target accounts, conducting high-volume outbound outreach, and identifying business pain points to bridge the gap between marketing and sales. This is a performance-driven, high-energy position designed to build a strong pipeline and accelerate your career in technology sales. 

 

Key Responsibilities

• Outbound Prospecting: Generate new business opportunities by identifying key decision-makers and engaging them via cold calls, personalized emails, and LinkedIn outreach.
• Lead Qualification: Qualify inbound marketing leads and outbound prospects based on BANT (Budget, Authority, Need, Timeline) criteria.
• Appointment Setting: Schedule discovery calls and product demos for Account Executives, ensuring a smooth handoff of qualified, high-intent opportunities.
• CRM Management: Maintain accurate, real-time records of all activities, lead interactions, and notes in CRM software (e.g., Salesforce, HubSpot, or Outreach).
• Research & Intelligence: Conduct research on target accounts to understand their business challenges and tailor messaging.
• Sales Target Achievement: Consistently meet or exceed daily, weekly, and monthly quotas for activities (dials/emails) and qualified meetings booked.
• Collaboration: Work closely with Marketing to align on messaging and support campaign follow-ups. 

 

Requirements and Skills

• Experience: 1–3 years in sales, inside sales, or business development (SaaS or tech experience preferred).
• Resilience: High level of tenacity and grit; ability to handle rejection and maintain high activity levels.
• Communication Skills: Exceptional verbal and written communication, with the ability to build rapport quickly.
• Tech Savviness: Proficiency with, or ability to quickly learn, CRM tools (Salesforce/HubSpot) and sales engagement platforms (LinkedIn Sales Navigator, Outreach, ZoomInfo).
• Coachability: Highly coachable, with a desire to learn and receive constructive feedback.
• Time Management: Highly organized with the ability to prioritize tasks in a fast-paced environment.
• Education: Bachelor’s degree preferred, but not required. 

Typical Daily Activities

• Making 50–100+ outbound calls/day.
• Sending 50–100+ personalized emails.
• Researching prospective clients on LinkedIn.
• Participating in team sales training and prospecting sessions. 

 

This role is essential for software companies looking to scale, as SDRs allow Account Executives to focus on closing while ensuring the pipeline remains full. 

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