• Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact. • Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations. • Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution. • Lead the development, governance, and adoption of marketing standards, processes, and best practices globally. • Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model. • Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting. • Foster strong collaboration across business areas, business lines, and countries. • Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing). • Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives. • Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization. • Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation. • Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance. • Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns. • Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels. • Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility. • Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility. • Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization. • Direct website and email strategy to enhance customer engagement and optimize digital presence. • Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy. • Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment. • Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards. • Own the consolidated annual marketing planning process for POC, including campaign prioritization, investment planning, and KPI setting. • Serve as the strategic lead for country marketing communications, setting direction and standards while empowering the Marcom team to drive aligned and locally relevant implementation. • Improve communication flow, best-practice sharing, and campaign consistency across regions (supported by structures referenced in Marketing Collective and regular touchpoints).