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Role Description

At Boulevard, the Senior Manager, Web is responsible for turning our website into a durable, high-performing growth asset. This role owns how prospects experience Boulevard across the customer decision-making funnel from discovery and evaluation through conversion, with direct accountability for website conversion rate optimization, site performance, and bottom-of-the-funnel SEO impact.

• This is a highly cross-functional role that blends strategy with execution.
• You’ll own website management end-to-end, partner with internal teams and external developers or agencies.
• Build a disciplined CRO and execute a bottom-funnel SEO and AEO/GEO program that improves conversion, velocity, and pipeline contribution as Boulevard scales.

Qualifications

• 7+ years of experience in web, growth, or digital marketing roles with clear ownership of website performance.
• Experience managing a team inclusive of marketing managers, web developers, and external agencies, with the ability to prioritize, scope, and deliver work effectively.
• Strong understanding of bottom-funnel SEO (intent-driven pages, product and solution pages, technical page optimizations).
• Comfortable working hands-on with various CMSs, 3rd party integrations, analytics and experimentation tools.
• Proven experience owning conversion rate optimization (CRO) programs.
• Knowledge of web compliance standards including GDPR, CCPA and ADA.
• Strong analytical skills, with the ability to translate user behavior into actionable improvements.
• Experience partnering cross-functionally with Product Marketing, Demand/Growth, Sales, SDRs, and Marketing Operations.
• Ability to balance speed, quality, and scalability in a fast-growing environment.

Requirements

• Familiarity with Contentful and other headless CMS platforms.
• Experience managing a website redesign and leveraging RFPs to find agencies.
• Prior work in B2B SaaS or vertical SaaS.
• Familiarity with A/B testing frameworks, UTMs, tag managers and statistical rigor.
• Experience improving site performance across multi-location and multi-persona use cases.

Day-to-day

• Own the strategy, execution, and ongoing optimization of Boulevard’s website.
• Manage our web function including a digital growth manager, web developers and/or agency partners, setting priorities and ensuring high-quality delivery.
• Build and run a structured CRO program, from hypothesis development through testing, analysis, and rollout.
• Optimize bottom-funnel pages to improve CVR, lead quality, and pipeline impact.
• Lead bottom-funnel SEO efforts, ensuring high-intent pages are discoverable, performant, and conversion-focused.
• Strong alignment with sales and SDRs to align web experiences with buyer needs.
• Partner with channel managers, product marketers, paid managers, SEO, legal and agencies, to deliver a comprehensive website serving various stakeholder needs.
• Work closely with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement.
• Monitor site performance, user behavior, and conversion trends to identify opportunities and risks.
• Improve web systems, processes, and tooling to support scale and speed over time.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities to grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.