• Lead content strategy and execution for Cadwell’s electrodes and accessories line, focusing on driving demand and recurring revenue for device consumables • Create, update, and optimize product descriptions for the company e-store and catalogs • Develop and manage a multi-channel social media strategy, including paid social campaigns, to drive traffic to e-store listings • Partner with regulatory and quality teams to ensure marketing collateral meets compliance standards and quality requirements • Collaborate with product managers, clinical educators, engineer, sales, and regulatory to develop brochures, catalogs, and specification sheets • Manage targeted email campaigns to nurture leads and encourage repeat consumable purchases • Monitor industry trends and leverage AI tools to scale content production • Ensure the Cadwell brand voice remains consistent across all global accessory promotions and internal communications