• Own and manage Amazon Ads strategy and execution across Amazon US and Amazon Canada • Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging Amazon ad formats • Develop campaign structures based on customer intent, audience segments, and acquisition goals • Lead structured testing across keywords, audiences, creative formats, and campaign structures • Partner closely with Creative and Marketing teams to develop and test Amazon-specific creative • Own Amazon advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4 • Conduct post-event performance analysis and apply learnings to improve future Amazon advertising strategies • Guide daily, weekly, and monthly budget allocation across campaigns and tactics