• Manage inbound lead activity with urgency and discernment, qualifying leads against defined criteria while identifying true buying intent and uncovering underlying needs • Engage inbound prospects via phone, email, and web channels, using structured messaging frameworks while applying sound judgment to determine appropriate next steps • Adhere to established SLA standards and response time expectations while maintaining high-quality, personalized engagement • Triage leads strategically — identifying when to route, when to nurture, and when to elevate opportunities — ensuring alignment with established lead management processes • Accurately document activities, qualification outcomes, and insights in Salesforce to support clean data, reporting accuracy, and seamless sales handoff • Utilize Salesloft sequences and automation effectively while recognizing when personalization or deviation is required to move a lead forward • Identify trends, recurring themes, and customer challenges from inbound conversations and share insights with Marketing and Sales to improve lead quality and messaging alignment • Leverage daily KPIs and performance metrics to evaluate effectiveness, identify opportunity gaps, and demonstrate areas of growth or optimization • Develop and iterate on response templates and sequences to improve efficiency, without sacrificing engagement quality • Maintain and deepen knowledge of Teaching Strategies’ platform, value proposition, customer personas, and market landscape to confidently articulate value and uncover needs • Demonstrate initiative in refining workflows, identifying process improvements, and contributing to best practices for inbound lead management