• Translate narrative strategy into persuasive messaging across marketing channels • Develop campaign messaging that communicates clear value to parents and students • Ensure consistency of narrative and tone across marketing assets • Write compelling copy for landing pages, ads, email campaigns, and social media • Develop strong hooks and openings designed to capture attention quickly • Write scripts for both short-form and long-form video content • Collaborate with paid media, CRO, and social teams to refine messaging based on performance insights • Iterate quickly on messaging based on testing results and audience feedback • Continuously improve clarity, persuasion, and engagement across marketing copy • Use AI tools to accelerate research, ideation, and drafting • Elevate AI-assisted outputs into polished, high-performing copy • Help develop and refine AI-assisted narrative workflows, including experimentation with agent-based tools and automation systems that improve the speed and scale of marketing content production • Partner with designers, video producers, and marketing teams to bring campaigns to life • Support influencer and user-generated content initiatives through script and messaging development • Work closely with the Narrative Strategist to execute campaign narratives across channels.