Dexcom
Empowering people to take control of health
Associate Digital Marketing Manager
Location
United States
Posted
20 hours ago
Salary
$82.9K - $138.1K / year
Bachelor Degree5 yrs expEnglishDrupalWord Press
Job Description
• Serve as primary owner and internal subject matter expert for the Provider website CMS platform.
• Drive optimization of HCP digital conversion pathways, including forms, content journeys, and lead capture mechanisms.
• Partner with analytics and commercial teams to identify, capture and nurture qualified HCP leads.
• Expand reach and engagement across a broadening HCP audience through SEO-driven content and site optimization.
• Monitor, analyze, and report on website performance, user behavior and conversion metrics to inform ongoing improvements.
• Ensure connection between sales and marketing data touchpoints from responsible digital platforms.
• Identify and implement innovative tools and experiences on the Provider website (testing, enhanced UX, emerging technologies and advanced personalization tools).
Job Requirements
- Typically requires a Bachelors degree and 5 – 8 years of related experience.
- Hands-on experience managing and optimizing website CMS platforms (Drupal, Wordpress, etc).
- Strategic mindset with experience working on digital-based initiatives with marketing teams.
- Demonstrable experience driving business value through innovative digital campaigns.
- Experience expanding audience awareness in SEO channel.
- Ability to build strong relationships and collaborate within the team and cross functionally.
- Strong cross-functional collaboration, organizing, problem solving, presentation and decision-making skills.
Benefits
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
