Boulevard powers the next generation of salons and spas so it’s easier for everyone to look and feel their best.

Senior Manager, Website

ManagerManagerFull TimeRemoteTeam 201-500H1B SponsorCompany Site LinkedIn

Location

United States

Posted

5 days ago

Salary

$117.5K - $160K / year

7 yrs expEnglish

Job Description

• Own the strategy, execution, and ongoing optimization of Boulevard’s website. • Manage our web function including a digital growth manager, web developers and/or agency partners, setting priorities and ensuring high-quality delivery. • Build and run a structured CRO program, from hypothesis development through testing, analysis, and rollout. • Optimize bottom-funnel pages to improve CVR, lead quality, and pipeline impact. • Lead bottom-funnel SEO efforts, ensuring high-intent pages are discoverable, performant, and conversion-focused. • Strong alignment with sales and SDRs to align web experiences with buyer needs. • Partner with channel managers, product marketers, paid managers, SEO, legal and agencies, to deliver a comprehensive website serving various stakeholder needs. • Work closely with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement. • Monitor site performance, user behavior, and conversion trends to identify opportunities and risks. • Improve web systems, processes, and tooling to support scale and speed over time.

Job Requirements

7+ years of experience in web, growth, or digital marketing roles with clear ownership of website performance.
Experience managing a team inclusive of marketing managers, web developers, and external agencies, with the ability to prioritize, scope, and deliver work effectively.
Strong understanding of bottom-funnel SEO (intent-driven pages, product and solution pages, technical page optimizations).
Comfortable working hands-on with various CMSs, 3rd party integrations, analytics and experimentation tools.
Proven experience owning conversion rate optimization (CRO) programs.
Knowledge of web compliance standards including GDPR, CCPA and ADA.
Strong analytical skills, with the ability to translate user behavior into actionable improvements.
Experience partnering cross-functionally with Product Marketing, Demand/Growth, Sales, SDRs, and Marketing Operations.
Ability to balance speed, quality, and scalability in a fast-growing environment.

Benefits

401(k) match plus dental, medical, vision, and life insurance.
Take a break whenever you need with our flexible vacation day policy.
Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
Family planning resources and specialized support programs.
Equity: get ahead on the ground floor and grow with Boulevard.
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.