• Analyze paid social media performance across platforms with a focus on forecasting, efficiency, outcomes, and trends. • Knowledgeable with in-platform reporting in order to produce performance reports for executive and cross-functional audiences. • Develop and maintain standardized reporting, dashboards, and templates to ensure consistency and clarity in performance communication. • Partner with internal teams and vendors to ensure accurate data collection, alignment on KPIs, and shared understanding of results. • Create and manage a testing calendar including the development of testing frameworks, hypotheses, and outcomes with recommendations. • Assist with budget pacing and performance monitoring by providing support and visibility into spend and results. • Collaborate with Marketing Analytics and Marketing Technology teams regarding attribution, audience building and modeling. • Work closely with the implementation team on executing strategies