PrizePicks

PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, two years running, and the largest independent skill-based fantasy sports operator in the country.

CRM & Lifecycle Marketing Specialist

Customer Success ManagerCustomer SuccessFull TimeRemoteTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

11 days ago

Salary

$65K - $95K / year

Bachelor Degree3 yrs expEnglish

Job Description

• Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty. • Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience. • Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization. • Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle. • Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement. • Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and success of campaigns. • Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

Job Requirements

  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
  • Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
  • Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
  • Strong understanding of email/in-app/push marketing best practices and copywriting skills.
  • Experience in the Daily Fantasy Sports or gaming industry is preferred.
  • Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
  • Organized and detail-oriented
  • Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
  • Excellent communication, collaboration, and problem-solving skills.

Benefits

  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

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