• Serve as the market owner for your assigned countries (understanding performance drivers, competitive pressure, and customer behavior) • Own the paid digital strategy and execution across paid channels for your markets (with a core focus on Paid Search) • Build, implement, and optimize search campaigns (including bidding strategies, audience layering, creative and asset testing, and measurement frameworks) in an increasingly automated environment • Monitor and manage daily, monthly, and quarterly spend and performance, proactively optimizing to hit volume and efficiency targets • Maintain clear reporting cadences, identifying key insights and partnering with teams across the business to address opportunities or performance shifts • Develop and run tests and pilot programs across paid channels (including structured A/B tests, creative and asset experimentation, and measurement improvements) • Produce weekly, monthly, and quarterly reporting, forecasting, and performance narratives for leadership across Marketing, Product, and other teams • Contribute to global initiatives by sharing insights, competitive observations, best practices, and learnings from your markets with channel owners and cross-functional partners