Live Nation Entertainment
Live Nation produces more concerts, sells more tickets and connects more brands to music than anyone else in the world.
Director – Global B2C Product Marketing
Location
Arizona + 3 moreAll locations: Arizona, Florida, Ohio, Texas
Posted
13 hours ago
Salary
Not specified
Bachelor Degree10 yrs expEnglish
Job Description
• Support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels
• Work closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging
• Create strategic recommendations rooted in insight and data that drive key business OKRs
• Produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video
• Collaborate with the Research and Fan Experience teams to identify gaps in fan knowledge
• Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos
Job Requirements
- A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing
- Experience in consumer marketing within a tech company highly desirable
- Solid experience operating at a senior level in a global business
- Exec stakeholder management and influencing skills are essential
- A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies
- Briefing multi disciplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints
- Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals
- Experience of working in a global organisation with complex product offerings
- Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
- Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails
- Advanced Powerpoint skills
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match, stock reimbursement program
- New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- Volunteer time off, crowdfunding match
