• Build and maintain dashboards and reports across the full revenue funnel (lead → opportunity → closed won → retention). • Produce recurring KPI reports for GTM leadership, including pipeline health, conversion rates, sales cycle time, win/loss trends, activity metrics, and forecasting inputs. • Analyze performance trends, identify bottlenecks and opportunities, and clearly communicate insights to leadership. • Manage day-to-day HubSpot CRM administration, including objects, properties, pipelines, automations, permissions, and integrations. • Ensure data hygiene by enforcing required fields, validation rules, lifecycle stages, and clean handoffs between teams. • Optimize CRM usability and adoption through workflow improvements and simplified processes. • Monitor system usage and compliance, proactively addressing gaps and inefficiencies. • Partner with the GTM Ops Leader to drive strategic initiatives, including process improvements, segmentation, territory design, pipeline standards, and forecasting. • Help design scalable processes for lead routing, opportunity management, and handoffs across the revenue organization. • Support alignment and collaboration across Sales, Marketing, and Customer Success teams. • Facilitate onboarding and ongoing enablement by documenting CRM processes, playbooks, and “how-to” guides. • Train and support Sales and BDR teams on HubSpot workflows, reporting, and best practices. • Maintain and optimize sales tools, templates, sequences, and workflows to improve rep productivity. • Conduct ad hoc analysis and deep dives for leadership, covering cohort performance, attribution trends, rep performance patterns, deal velocity, churn signals, and more. • Recommend improvements to processes, systems, and reporting based on data and team feedback. • Promote a culture of data-driven execution and accountability across the GTM organization.