• Directly manage writers, editors, designers, and developers. • Conduct 1:1s, performance reviews, and professional development planning. • Provide ongoing coaching on craft, clarity, execution, and marketing alignment. • Ensure creative deliverables meet established standards for clarity, accuracy, SEO alignment, and strategic intent. • Oversee team capacity planning and resource allocation in partnership with the Project Manager. • Partner with SEO, PPC, Strategy, and Account teams to ensure alignment between marketing objectives and creative execution. • Manage department budget, including freelance spend and tools. • Pull and interpret performance data to assess content effectiveness and team productivity.