• Help develop and lead the global content strategy and editorial roadmap aligned to company priorities, product launches, industry trends, and revenue goals. • Write and publish quarterly flagship “pillar” assets (e.g., research reports, industry guides, threat insights, executive briefs) that establish market authority and generate demand. • Lead the blog strategy and content calendar, producing high-quality articles that reflect emerging cybersecurity trends, industry news, and customer challenges. • Develop thought leadership narratives that position ThreatDown as an innovative and trusted cybersecurity partner. • Host and lead webinars aligned to major content releases, presenting to large audiences and representing ThreatDown as a credible subject matter expert. • Collaborate closely with Product Marketing, Product, Sales, Customer Marketing, and Executive Leadership to extract insights and transform them into compelling content. • Partner with Demand Generation to ensure content supports campaign themes, lead generation goals, and SEO priorities. • Manage PR agency and help shape earned media strategy, executive communications and bylined articles to elevate brand presence across industry publications and media outlets. • Ensure messaging consistency, voice, and tone across all owned and earned content channels. • Monitor industry trends, threat landscape developments, and competitive positioning to proactively guide content priorities. • Measure and report on content performance, authority signals, and engagement metrics to continuously refine strategy.