• Lead the complete lifecycle of features for ads lift measurement products, including architectural design, implementation, deployment, and maintaining ongoing reliability. • Rigorously evaluate campaign performance by expanding core products such as Split Test, Conversion Lift, and Brand Lift, thereby enhancing capabilities for advertisers. • Build automated data validation, randomization/holdout integrity checks, imbalance diagnostics, and continuous verification/backtesting. • Collaborate with the Engineering Manager to form the long term technical vision and strategy for Ads Lift Measurement for the next 2+ years. • Mentor engineers, share industry knowledge, and contribute to the technical growth of the team. • Stay updated on state-of-the-art products and technologies, recognizing promising innovations, identifying gaps, and adapting them to Reddit's unique platform and community.