• Develop the long-term vision for marketing analytics, ensuring data infrastructure supports business goals. • Design and manage sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate the effectiveness of all channels. • Shift the team from reactive reporting to predictive modelling. Lead the development of churn propensity models and lead scoring algorithms that directly feed into our automation platforms. • Champion a test & learn culture. Design the roadmap for geo-holdout tests, A/B testing, and multivariate experiments to prove incrementality. • Partner with the growth team to allocate a multi-million dollar budget, using predictive modelling to maximize ROAS. • Oversee cohort analysis, LTV (Lifetime Value) projections, and churn prediction models to deepen our understanding of the customer journey. • Build and maintain automated executive-level dashboards that provide real-time visibility into KPI performance. • Act as a strategic advisor to the Performance, Brand, and Product Marketing leads, helping them use data to justify their budgets and pivot strategies in real-time. • Mentor and grow a team of marketing analysts, fostering a culture of curiosity and technical excellence. • Act as the liaison between Marketing, Data Engineering, Revenue Operations and Finance to ensure a single source of truth for marketing data.