• Lead the day-to-day strategy and execution across key social platforms, primarily X (Twitter) and Instagram. • Manage and develop a small team, overseeing scheduling, prioritization, and professional coaching. • Drive real-time coverage during live games and major sports moments to capture fan engagement. • Set clear content standards and maintain a consistent brand voice across all copy, visuals, and formats. • Collaborate across departments, working closely with Editorial, Design, Growth, Product, and Marketing teams. • Track and report on performance metrics, using data to iterate, optimize, and scale what works. • Support sponsored and partner content while protecting the brand’s credibility and voice.