• play a key role in supporting the senior sales and marketing team in attracting new customers and retaining existing businesses. • educate the client and guide them through the process. • prepare and lead custom demonstrations for client and prospect meetings with sales executives either in person or over Zoom/teams. • support with POVs and pilot projects as part of the sales cycle. • work with Product Management to inform product development and ensure sales team has all of the needed information about our solutions. • work with Product Marketing to ensure the sales team has all required collateral (factsheets, pricing, presentations), messaging and other supporting documentation. • support with training the sales team on current and new product offerings, including the production of FAQs, external messaging, and sales toolkit items. • support the preparation of client proposals (incl. RFPs / RFIs) and develop, enhance and manage the overall proposal process. • create and maintain a knowledge base, proposal templates, standard order forms and other items to improve sales effectiveness. • research businesses and industry trends to identify potential new clients and markets and ways to service existing clients better. • support and attend networking opportunities including conferences and industry events.