• Identify, develop, and implement long and short-term strategic direction and plans to drive revenue. • Report (daily, weekly, monthly) and overall account health and provide recommendations to enhance performance. • Be responsible for Amazon store end-to-end management, increasing ranking, conversion, and overall sales. • Develop and execute paid media campaigns across various platforms. • Amazon Case Management such as inventory reconciliations, tracking shipments, listing optimizations issues. • Ensure efficient and effective day-to-day operations across all Amazon-related activities. • Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and drive quality traffic. • Continuously monitor campaign metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven adjustments to improve results. • Manage advertising budgets effectively, ensuring maximum ROl and adherence to allocated spending limits. • Monitor daily spending and adjust campaign bids, targeting parameters, and budget allocations as needed to optimize performance and achieve objectives. • Implement conversion tracking mechanisms to measure the effectiveness of paid media campaigns in driving desired actions, such as form submissions, purchases, or sign-ups.