• Own end-to-end member engagement strategy: design, execute, test, and optimize campaigns for measurable impact • Manage the multi-channel marketing automation platform (Iterable): campaign logic, member journeys, webhook triggers, pacing rules, suppression, and re-send workflows • Analyze campaign performance to refine timing, messaging, sequencing, and channel mix • Own Evry Health's direct mail program: vendor relationships, multi-touch print campaign design, USPS address validation, and production oversight • Select HIPAA-compliant print product tiers based on content sensitivity, compliance, and cost • Review proofs, resolve production issues, and manage invoicing • Build and maintain a comprehensive content calendar (monthly awareness campaigns, regulatory observances, and member education) in partnership with cross-functional teams • Develop communications to promote Evry Health wellness programs in partnership with the Clinical team • Write and edit high-quality copy for email, direct mail, digital assets, and member-facing documents • Own all sales and broker-facing materials in close partnership with the Chief Growth Officer • Manage the full collateral workflow from intake through design direction, revisions, and final delivery • Ensure all materials comply with brand guidelines • Manage co-marketing campaigns with wellness vendors and strategic partners • Serve as the primary marketing liaison, managing schedules, deliverables, and timelines • Execute targeted campaigns for specific member segments in coordination with Sales and Account Management • Direct all creative production through external vendors including email templates, print materials, presentations, branded documents, and swag • Set turnaround SLAs, review deliverables critically, provide actionable feedback, and maintain brand consistency • Serve as quality control gate for all marketing materials before internal or external distribution • Design and manage a formal marketing request intake and prioritization process with clear SLAs by asset type • Conduct annual marketing audits to identify gaps and strategic improvement opportunities