YOUR MISSION:

As Lead Customer Marketing at Parloa, your mission is to turn customer success into a strategic growth lever.

You will own and scale our global customer advocacy and engagement strategy, building a structured reference engine, elevating enterprise customer storytelling, and making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention.

This role requires a commercially minded operator who combines strategic thinking with hands-on execution across Sales, Customer Engagement, Marketing, and Leadership.

IN THIS ROLE YOU WILL:

• Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
• Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
• Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
• Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
• Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.

 

WHAT YOU BRING TO THE TABLE:

• 6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
• Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
• Experience influencing retention, upsell, or expansion revenue in enterprise environments.
• Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
• Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
• Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.

WHAT'S IN IT FOR YOU?

• Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture.
• Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
• A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
• Competitive compensation and equity package.
• Flexible working hours, unlimited PTO, and travel opportunities.
• Access to a training and development budget for continuous professional growth.
• ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
• Regular team events, game nights, and other social activities.

 

Your recruiting process at Parloa:

Recruiter video call → Hiring Manager Call →  Case study → Bar Raiser