• Work directly with the VP of Communications and Brand Marketing and leadership team to determine and set priorities and strategies for the function • Serve as a strategic partner to leadership team members and advise as needed on segment/ business strategies, planning, and development of processes to enable effective execution across initiatives • Help drive an engaged and collaborative culture across the function • Track and report key performance indicators (KPIs) to measure team effectiveness and progress against goals • Support the development and execution of action plans to address gaps and drive continuous improvement • Lead lean initiatives, including AI adoption • Establish efficient meeting rhythms and standard work for team • Develop and drive critical operations including budget and metrics • Engage in special projects and activation efforts as needed • Act as a change agent by planning, communicating, and supporting the adoption of new processes, tools, and behaviors