PROCEPT BioRobotics
Aquablation therapy - the BPH treatment of choice for all prostates.
Commercial Marketing Program Manager
Location
California
Posted
44 days ago
Salary
$146.3K - $172.1K / year
Bachelor Degree8 yrs expEnglish
Job Description
• Develop and manage a portfolio of utilization-focused P2P programs including case observations, workshops, labs, roundtables, webinars, and virtual sessions.
• Align program offers surgeon proficiency stages, account maturity, and utilization objectives.
• Support structured pathways that reinforce best practices and increase surgeon confidence with Aquablation therapy.
• Partner with high-volume KOL surgeons to support utilization-focused education and best practice sharing.
• Maintain faculty relationships to ensure readiness, continuity, and high-quality educational experiences.
• Match faculty to account needs based on clinical and regional dynamics.
• Support faculty in developing presentation content, clinical case narratives, and workshop materials aligned to messaging and commercial priorities.
• Partner with Utilization Sales to identify program needs tied to account strategy and activation.
• Collaborate with Clinical teams to ensure case observation readiness and procedural support.
• Work with downstream marketing to ensure content, messaging, and tools are aligned and field ready.
• Coordinate with Capital teams as appropriate during the transition from initial training to utilization support.
• Work with internal operations, KOL management, and vendors to support logistics and onsite execution.
• Support faculty contracting, FMV honoraria, AdvaMed compliance, and Sunshine Act reporting.
• Ensure CRM systems (e.g., Salesforce) capture program participation and engagement accurately.
• Track outcomes, surgeon engagement, and utilization signals to inform commercial program investment.
• Capture feedback from surgeons, sales, and clinical partners to drive continuous improvement
• Provide visibility to commercial leadership on program performance and account maturity trends.
Job Requirements
- Bachelor’s degree in marketing, business, healthcare, or related field
- 8+ years in commercial healthcare, clinical training, or healthcare marketing.
- 3+ Experience supporting physician-facing or peer-to-peer education programs in a regulated environment.
- Strong cross-functional communication and project management skills.
- Ability to travel up to 50%.
Benefits
- full medical coverage
- wellness programs
- on-site gym
- 401(k) plan with employer match
- short-term and long-term disability coverage
- basic life insurance
- wellbeing benefits
- flexible or paid time off
- paid parental leave
- paid holidays
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