• Lead and support the Commercial organization by driving regional performance, developing talent, and ensuring disciplined execution across a growing, multi-state territory • Own regional performance and accountability across a growing sales organization • Translate national strategy into clear regional priorities, execution plans, and expectations • Drive disciplined execution through regular performance reviews, pipeline inspection, and forecast rigor • Ensure consistent adoption of selling best practices across both legacy and newly onboarded representatives • Lead teams selling a complex oncology diagnostic into Otolaryngologists, Medical Oncologists, Radiation Oncologists, and Colorectal Surgeons across academic and community settings • Demonstrate expert-level understanding of the oncology macroenvironment • Coach and enable sales representatives on navigating tumor boards, care pathways, and multidisciplinary clinical conversations with confidence and credibility • Leverage advanced sales analytics and CRM platforms to partner with the sales team in identifying major and incremental growth opportunities • Ensure strong clinical fluency and compliant positioning of NavDx®, aligning messaging with evolving standards of care and cross-functional stakeholder needs • Spend meaningful time in the field coaching through live customer interactions • Deliver timely written field summaries following field visits to reinforce expectations, strengths, gaps, and action plans • Develop and execute Individual Development Plans (IDPs) aligned to both near-term results and long-term growth • Identify, develop, and retain top talent as the organization scales • Play an active role in hiring, onboarding, and ramping up new sales representatives • Partner closely with Commercial Operations, Sales Training, Marketing, Medical Affairs, Market Access, Business Operations, and Human Resources • Ensure best-in-class CRM (Salesforce) usage, call documentation, and pipeline hygiene