• Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar. • Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery. • Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines. • Drive A/B and multivariate testing to improve engagement and conversion. • Partner with the Director of Lifecycle Marketing on lifecycle strategy and growth initiatives. • Collaborate across brand, data, product, and marketing teams for integrated campaigns. • Analyze results and share insights to guide future tactics and channel innovation. • Other duties as assigned.