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Role Description

We are looking for a Content Marketer to join our Growth team and help shape how Raintree shows up in the market. This role is responsible for creating and scaling high-impact content that fuels brand authority, demand generation, ABM programs, and sales enablement.

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

Qualifications

• A self-starter mindset. Curious, proactive, and driven to continuously learn, experiment, and improve without needing constant direction
• Hands-on experience using AI-powered content tools across ideation, research, drafting, optimization, and distribution
• Experience in B2B content marketing, preferably in SaaS or healthcare technology
• Strong long-form and short-form writing skills with a clear, confident voice
• Experience creating content that supports demand generation and sales teams, not just brand awareness
• Ability to think strategically while executing quickly and iterating based on feedback
• Comfort working cross-functionally with marketing, sales, product, and leadership
• Familiarity with SEO best practices and content performance metrics
• Experience with tools like HubSpot, Google Analytics, and CMS platforms is a plus
• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit
• Demonstrated ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision
• A passion for working in a fast-moving environment and thrives in agile ways of working

Benefits

• Remote Work/Work From Home
• Paid Time Off/11 Paid Holidays/Year-End Holiday Break
• Health, Dental, Vision, HSA/FSA
• 401K with Company Match
• Disability & Life Insurance
• Employee Assistance Program
• Paid Parental Leave