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Role Description

The Programmatic & Digital Media Senior Account Manager role is part of the Media.Monks, Performance.Monks unit. The Programmatic & Digital Media team (P&M) helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Senior Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Senior Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards.

• Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead)
• Develop the strongest digital media plan across programmatic and direct partners based on client goals
• Set-up & launch of programmatic media campaigns working across a variety of DSPs
• RFP and select direct media partners across a variety of top publications
• Oversee the RFP, launch, and post campaign stages with a variety of media publications
• Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
• Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post buy
• Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
• Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
• Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful

Qualifications

• 3+ years of experience in programmatic and/or digital direct media management
• Experience in B2B marketing, preferably in an information technology and software, healthcare, professional services, and telecommunications industries
• Knowledge of account-based marketing concepts and strategies is highly valuable
• Strong understanding of B2B marketing tactics, lead generation, and customer acquisition strategies
• Experience working with at least one of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt, 6sense, Demandbase etc.
• Experience working with or familiarity of DCM
• Experience with CTV/OTT, digital audio, native, high impact, or direct buys (at least 1 category)
• Experience presenting programmatic and digital media performance and strategy in a client-facing scenario

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth