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Role Description

This role involves driving high-value content strategies across the buyer journey, fostering awareness, education, and engagement.

• Create compelling content across all stages of the buyer journey—from top-of-funnel education to bottom-of-funnel decision support
• Produce high-impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
• Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
• Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences
• Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth
• Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI-driven formats
• Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution
• Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities
• Manage workflows with designers, writers, contractors, and SMEs as needed
• Partner with revenue operations to develop reporting and dashboards for content attribution and performance

Qualifications

• 4-6 years of content marketing experience in a B2B software environment; experience with cyber security, developer tools, and infrastructure a plus
• Proven experience creating high-quality demand generation content with a strong ability to translate technical concepts for multiple personas
• Comfort working hands-on with AI tools for content generation and process acceleration
• Creative with a passion for storytelling
• Excellent writing, editing, and structural organization skills
• Experience partnering with demand gen to map content to the funnel and drive measurable impact
• Ability to manage multiple projects, deadlines, and cross-functional stakeholders
• SEO, keyword strategy, and content performance analytics experience

Benefits

• Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
• Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
• Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
• Voluntary life insurance options to provide additional financial protection for you and your loved ones
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
• 401(k) plan with company match to help you save for retirement
• Generous paid time off (PTO) plus paid company holidays to support work-life balance
• Employee Assistance Program (EAP) offering confidential counseling and support services
• Professional growth and development opportunities to boost your career journey
• Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results