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Lead Paid Marketing Strategy
Location
United States
Posted
13 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This position is for a Senior Digital Marketing Manager - REMOTE, responsible for leading complex paid digital programs, focusing on Search Engine Marketing (SEM) and Google Ads.
- Own the global SEM strategy across Google Ads
- Design and optimize full-funnel paid digital programs
- Develop keyword, audience, and bidding strategies
- Partner with copywriters to create high-performing digital messaging
- Continuously test and scale AI-driven strategies
- Lead management of complex Google Ads accounts
- Act as an internal authority for SEM initiatives
- Hold agencies accountable for performance and optimization
- Collaborate with marketing teams to align conversion points
- Analyze performance metrics beyond CPL
- Leverage data to identify conversion opportunities
- Serve as a trusted advisor on paid digital strategies
Qualifications
- 8+ years of experience in digital marketing, especially in Google Ads
- Experience managing large-scale SEM accounts
- Background in agency management and strategic leadership
- Proven success driving revenue outcomes from marketing
- Advanced knowledge of Google Ads platforms
- Strong analytical skills with the ability to translate data into insights
- Experience with HubSpot and Salesforce environments
Benefits
- Ability to work remotely with occasional business travel
- Medical, Vision, Dental, and supplementary benefits
- 401k with employer match and an Employee Stock Purchase Plan
- Competitive Paid Time Off (PTO) and 9 paid holidays
- Access to tech and growth opportunities
- Supportive leaders committed to your success
Job Requirements
- 8+ years of experience in digital marketing, especially in Google Ads
- Experience managing large-scale SEM accounts
- Background in agency management and strategic leadership
- Proven success driving revenue outcomes from marketing
- Advanced knowledge of Google Ads platforms
- Strong analytical skills with the ability to translate data into insights
- Experience with HubSpot and Salesforce environments
Benefits
- Ability to work remotely with occasional business travel
- Medical, Vision, Dental, and supplementary benefits
- 401k with employer match and an Employee Stock Purchase Plan
- Competitive Paid Time Off (PTO) and 9 paid holidays
- Access to tech and growth opportunities
- Supportive leaders committed to your success
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