• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy. • Partner with GTM and Product to shape and refine ideal customer profiles and buyer personas, ensuring marketing has a direct voice in how we define and pursue the market. • Develop messaging frameworks grounded in measurable outcomes, deployment realities, and operational impact. • Ensure tight alignment between corporate narrative and product-level storytelling. • Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas. • Build durable solution packaging that sellers can reuse across accounts and verticals. • Elevate proof points from real deployments into compelling narratives that build credibility in high-trust markets. • Own the messaging and enablement strategy for major product releases and updates. • Partner cross-functionally to coordinate launch readiness across Sales, Growth, and Customer teams. • Ensure launches are more than announcements, equipping the field with clear positioning, talk tracks, competitive framing, and supporting materials. • Define and evolve cohesive demo narratives that connect capabilities across modules into outcome-driven stories aligned to target industries and buyer personas. • Support key events and executive engagements with product-centric narratives and materials that reinforce Legion’s differentiation. • Own Legion’s competitive narrative and clearly define where and why we win. • Develop structured differentiation frameworks that translate into real tools for sellers: competitive briefs, objection handling, and positioning guidance. • Analyze win/loss patterns and market signals to refine messaging and inform leadership-level positioning decisions.