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Role Description

As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction.

• Serve as the senior thought leader on assigned accounts
• Lead research and discovery
• Craft comprehensive marketing and enrollment plans
• Guide cross-functional execution
• Deliver compelling strategic presentations
• Collaborate closely with various teams to ensure strategic alignment and effective implementation
• Support agency growth through business development contributions

What You’ll Do

• Research Analysis and Strategy Development
  • Work cross-functionally throughout the engagement lifecycle
  • Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys
  • Analyze quantitative and qualitative data to identify key insights
  • Conduct market and situational analyses to define goals and develop tailored marketing strategies
  • Build strategy briefs, reports, and other deliverables in collaboration with in-house subject matter experts
• Full Funnel Enrollment Strategy & Institutional Advisory
  • Develop and lead strategies that support the complete prospect journey
  • Serve as a trusted consultant to institutional leaders
  • Advise institutions on full-funnel enrollment strategy
  • Provide strategic guidance on marketing department structure and operational workflows
  • Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts
  • Recommend and guide execution across various tactics
• Strategic Enrollment Planning
  • Facilitate stakeholder workshops and executive discussions
  • Align all marketing activity with admissions goals and institutional KPIs
• Business Development Support
  • Provide research insights for business proposals
  • Participate in developing and delivering new business pitches
  • Draft case studies showcasing the impact of VisionPoint’s work
• Strategy Team Support
  • Stay abreast of higher education and marketing trends
  • Contribute to the Strategy team’s efforts in strategic planning and continuous improvement

Qualifications

• 4+ years of relevant experience in marketing, strategy, and analysis within the higher education sector
• Skilled at analyzing large quantities of research and data
• Excellent writing and verbal communication skills
• Strong organizational and task management skills
• Ability to manage multiple workstreams and projects simultaneously
• Proactive problem solver with critical thinking skills
• High standard of excellence and commitment to delivering high-quality work
• Value diversity, equity, and inclusion with a growth mindset

Who You Are

• Experience in an agency or consulting environment
• Experience working in a matrixed or cross-functional environment

A Quick Note

VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. We encourage you to apply even if your past work doesn’t meet all of the preferred qualifications.

VisionPoint Culture

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO, and 401k. Our communication, collaboration, satisfaction, and growth depend upon how we all, as individuals, embrace and live out our values. We support each other, work hard, and enjoy a bit of fun, too. Happy and fulfilled team members produce better work, which drives us every day.