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Role Description

This role involves owning and scaling pipeline creation as Bolster grows from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine.

• Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
• Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
• Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
• Propose and justify incremental investment plans tied to revenue targets
• Establish the operating cadence and reporting standards for demand performance
• Scale and optimize core demand gen for SMB and mid-market
• Build and operationalize ABM programs to support enterprise expansion
• Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
• Design programs that consistently generate enterprise-quality meetings
• Partner closely with RevOps to ensure clean execution, attribution, and reporting
• Work alongside an Integrated Marketing Manager to execute programs efficiently

Qualifications

• 7–10+ years in B2B SaaS demand generation
• Experience scaling demand at startup environments only (Series A–D)
• Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
• Comfortable owning a pipeline number without owning a large team
• Strong collaborator with Sales, RevOps, and SDR teams
• Security experience is a plus, but not required

Requirements

• $125,000 - $225,000 a year

Benefits

• Excellent medical, dental, and vision insurance
• Flexible time off + paid holidays
• Equity + 401(k) plan