Senior Director, Podcast Marketing
Location
United States
Posted
16 hours ago
Salary
$143K - $167K / year
Bachelor Degree12 yrs expEnglish
Job Description
• Own and evolve RSV’s global podcast marketing strategy, aligning audience growth with enterprise revenue and brand objectives
• Lead end-to-end campaign architecture across launch, lifecycle, and franchise growth initiatives
• Establish scalable performance marketing infrastructure, including analytics, attribution modeling, and KPI governance
• Serve as executive lead for strategic platform relationships (Apple Podcasts, Spotify, YouTube, emerging audio ecosystems)
• Drive omnichannel growth strategies spanning organic, paid, cross-promotional, and earned media channels
• Partner with Sales, Operations, Production, and Audience Development to integrate marketing initiatives with monetization and distribution goals
• Build and mentor a high-performing, remote marketing function with clear accountability and performance standards
• Deliver executive-level reporting with actionable insights, forecasting models, and continuous optimization roadmaps
Job Requirements
- 12–15+ years of progressive leadership experience in podcast, digital audio, or performance-driven media marketing
- Demonstrated success scaling creator-led or IP-driven brands in competitive digital ecosystems
- Deep fluency in audience acquisition, attribution frameworks, and growth modeling
- Proven experience leading cross-functional teams in complex, deadline-driven environments
- Strong command of podcast analytics and performance tools (e.g., Podtrack, Linkfire, Chartable, or similar platforms)
- Executive-level communication skills with the ability to influence senior stakeholders and external partners
- Experience managing distributed or remote marketing teams at scale
- Expertise in paid media strategy, podcast ad operations, and revenue optimization
- Background in CRM, lifecycle marketing, and owned-audience development within digital audio
- Prior collaboration with high-profile talent, influencers, or creator-driven brands.
Benefits
- medical/dental/vision insurance
- a 401(k) plan
- paid time off
- other benefits in accordance with applicable plan documents