• Owning the end-to-end design process within your squad — anticipating needs, shaping feature direction, developing concepts, gathering feedback, and iterating quickly. • Leading or collaborating on user research (interviews, usability testing, surveys, and data analysis) and translating findings into actionable insights and design principles. • Creating impactful, research-backed user experiences that balance user goals, business priorities, and technical feasibility. • Ensuring designs are accessible, inclusive, and meet usability standards. • Representing the customer voice through strong design advocacy, leveraging both qualitative and quantitative insights. • Applying best practices to create intuitive, scalable interfaces — adhering to design system rules and contributing to the system’s growth and evolution. • Partnering with engineers, PMs, and designers to drive alignment, solve challenges, and deliver high-impact features. • Contributing to the growth of design culture within the organization.