• Own the strategic vision, team leadership, and delivery excellence of the Digital PR department. • Develop and own the Digital PR service and strategy, aligned to client goals. • Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets. • Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling. • Oversee budget planning, resource allocation, and performance forecasting. • Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation. • Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes. • Conduct performance reviews, develop professional growth plans, and support skill development across the team. • Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth. • Monitor KPIs and campaign results to ensure client satisfaction and retention. • Create and direct the creation of outreach strategies, editorial calendars, and digital PR assets. • Expand and nurture relationships with journalists, editors, bloggers, and digital influencers. • Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact.