• Own the architecture and performance of Legion’s marketing systems, ensuring clean integration between marketing automation, paid media platforms, and the Salesforce CRM so data flows reliably across the funnel. • Define and implement attribution models, UTM governance, lifecycle stages, routing logic, and campaign taxonomy. • Establish clear definitions for funnel stages and handoffs across Marketing and Sales. • Build executive-ready dashboards and reporting frameworks that connect marketing activity to pipeline and revenue outcomes. • Improve data integrity, governance, and tracking discipline across all campaigns. • Design and execute targeted outbound and ABM-style campaigns across priority accounts and verticals. • Build and manage paid programs directly, including audience segmentation, list strategy, targeting configuration, budget allocation, creative selection, testing frameworks, and performance reporting. • Lead full-funnel campaign planning from offer strategy and landing experience through retargeting and conversion measurement. • Run structured experimentation across targeting, creative, messaging inputs, and spend allocation. • Translate performance data into decisive action: reallocate budget, refine audience criteria, adjust creative direction, and prioritize high-signal segments. • Develop targeted account programs aligned to complex, multi-stakeholder buying cycles. • Partner with Sales to align on account selection, engagement sequencing, and feedback loops. • Ensure campaigns support long-cycle, relationship-driven sales motions without overlapping into sales enablement ownership. • Establish weekly and monthly performance rhythms that drive decisions, not status updates. • Surface insights proactively and tie campaign results back to strategic marketing and GTM priorities. • Use modern AI-driven tools to accelerate reporting synthesis, experimentation analysis, and operational efficiency while maintaining rigor and accuracy.