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Role Description

This is a high-impact opportunity to shape the voice and visual identity of a bold, fast-growing brand serving hardworking professionals across the country. You will lead social storytelling across platforms, blending strategy, creativity, and authenticity to build a loyal and engaged community.

• Lead creative ideation and production of multimedia content across platforms, including short-form video, photography, reels, animations, and campaign assets.
• Develop and execute a cohesive social media strategy that strengthens brand identity, drives engagement, and builds community loyalty.
• Capture and translate real-world stories into compelling digital narratives that resonate with tradespeople, DIYers, and frontline professionals.
• Build, nurture, and manage influencer and creator partnerships, ensuring authenticity, reach, and long-term brand alignment.
• Collaborate cross-functionally with Marketing, Product, and Creative teams to develop campaigns that connect with core audiences.
• Maintain brand voice, tone, and visual consistency across all platforms and regions.
• Manage content calendars, scheduling, approvals, and publishing using tools such as Meta Business Suite and project management platforms.
• Monitor performance analytics, experiment with new formats, and continuously optimize content for engagement and growth.

Qualifications

• Proven experience in social media marketing, influencer marketing, or digital content strategy, ideally within consumer, lifestyle, or product-driven brands.
• Strong creative storytelling ability, with hands-on experience in photo and video production.
• Deep understanding of platform trends, analytics, and audience engagement strategies across major social channels.
• Experience managing influencer or ambassador programs, including outreach, negotiation, and relationship building.
• Strong organizational skills with the ability to balance creative production and strategic planning.
• Familiarity with content creation and editing tools such as Premiere, Lightroom, CapCut, or similar software is a plus.
• Cultural awareness and appreciation for blue-collar, trade, and DIY communities.
• Proactive, detail-oriented, and comfortable operating in a fast-paced, growth-focused environment.

Benefits

• Fully remote work with flexible scheduling.
• Opportunity to shape and grow a brand’s social presence from the ground up.
• Creative freedom to experiment and push bold storytelling approaches.
• Collaborative, supportive team environment with strong internal alignment.
• Competitive compensation aligned with experience and performance.
• High-impact role with direct influence on brand growth and community building.